Coke CEO promises a world without waste (online)

Why a World Without Waste is Possible

Every hour, an estimated 900 metric tons of plastic waste entered our oceans. That’s the mass of nearly 600 mid-size sedans. That’s unacceptable. It’s also unsustainable. If left unchecked, plastic waste will slowly choke our oceans and waterways. That’s why Coca-Cola have announced a bold, ambitious goal: to help collect and recycle a bottle or can for every one we sell by 2030. Regardless of where it comes from, we want every package to have more than one life. This is our vision for a World Without Waste.