In recent years the UK has positioned itself to become a global leader in addressing climate change, including an increasing emphasis on the role of communities to facilitate, increase and sustain carbon reduction practices. Previous research into community-based carbon reduction projects has highlighted the difficulty of engaging the public in community initiatives and sustaining pro-environmental behaviours. We need an understanding of how individuals respond to, and engage with, (or even ignore) community-based carbon reduction strategies. The paper presents findings from focus groups in three urban communities and investigates individual engagements with community-based carbon reduction strategies. The paper discusses what people know, feel and do about addressing climate change at the community level. An “information-vacuum” is reported that leads to an “awareness-involvement gap” that inhibits sustained engagement. The paper advances a new theoretical framework and a “what works” approach for community-based initiatives attempting to meaningfully engage the public.
Thursday 1 December 2016
Engaging the public in community carbon reduction (#journal)
“The Good Life”: Engaging the public with community-based carbon reduction strategies
In recent years the UK has positioned itself to become a global leader in addressing climate change, including an increasing emphasis on the role of communities to facilitate, increase and sustain carbon reduction practices. Previous research into community-based carbon reduction projects has highlighted the difficulty of engaging the public in community initiatives and sustaining pro-environmental behaviours. We need an understanding of how individuals respond to, and engage with, (or even ignore) community-based carbon reduction strategies. The paper presents findings from focus groups in three urban communities and investigates individual engagements with community-based carbon reduction strategies. The paper discusses what people know, feel and do about addressing climate change at the community level. An “information-vacuum” is reported that leads to an “awareness-involvement gap” that inhibits sustained engagement. The paper advances a new theoretical framework and a “what works” approach for community-based initiatives attempting to meaningfully engage the public.
In recent years the UK has positioned itself to become a global leader in addressing climate change, including an increasing emphasis on the role of communities to facilitate, increase and sustain carbon reduction practices. Previous research into community-based carbon reduction projects has highlighted the difficulty of engaging the public in community initiatives and sustaining pro-environmental behaviours. We need an understanding of how individuals respond to, and engage with, (or even ignore) community-based carbon reduction strategies. The paper presents findings from focus groups in three urban communities and investigates individual engagements with community-based carbon reduction strategies. The paper discusses what people know, feel and do about addressing climate change at the community level. An “information-vacuum” is reported that leads to an “awareness-involvement gap” that inhibits sustained engagement. The paper advances a new theoretical framework and a “what works” approach for community-based initiatives attempting to meaningfully engage the public.
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