Thursday, 11 December 2014

Getting people to face climate change (book)

Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change 

Why, despite overwhelming scientific evidence, do we still ignore climate change? And what does it need for us to become fully convinced? George Marshall argues that the answers to these questions do not lie in the things that make us different, but in what we all share: how our human brains are wired, our perceptions of threats, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Marshall shows how the scientific facts of climate change can become less important to us than the social facts – the views of the people who surround us.  Once we understand what excites, threatens, and motivates us, we can rethink climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground.

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