Friday, 17 January 2014
Communicating science to the public (book)
Escape from the Ivory Tower
Maybe you're an absolute novice in communicating with the press or with public officials... or maybe you're a seasoned veteran with horror stories about being misquoted, or having your research reduced to an oversimplified blurb. This frank, practical, and entertaining guide explains how to engage your audience and explain why a particular finding matters. The book includes advice from journalists, decision-makers, new media experts, bloggers, and some of the thousands of scientists who have participated in the author's communication workshops.