Escape from the Ivory Tower
Maybe you're an absolute novice in communicating with the press or
with
public officials... or maybe you're a seasoned veteran with horror
stories about being misquoted, or having your research reduced to an
oversimplified blurb. This frank, practical, and entertaining guide explains how
to engage your audience and explain why a particular finding matters.
The book includes advice from journalists, decision-makers, new media
experts, bloggers, and some of the thousands of scientists who have
participated in the author's communication workshops.
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