“Certified organic” is one of the fastest growing segments in
agriculture, yet the United States is still a net-importer of certified
organic food. To help shift the conversation and find new ways to
explain the economic, environmental, and social benefits of organic
food, the USDA’s Natural Resources Conservation Service (NRCS) embarked
on a two-year journey with THE LEXICON to tell the story of organic
agriculture in this country. We began by crossing the country to conduct hundreds of interviews with
inspiring organic and transitioning farmers, NRCS soil scientists and
district conservationists to learn more about their principles and
practices, then translated their insights into a series of short films
and information artworks.
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